Sunday, 29 July 2007

Disney says no to smoking in its movies

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Disney has been making a conscious effort to keep its image squeaky clean this past year. Last summer the mammoth company split ties with McDonald's by refusing to participate in the Happy Meal promotions featuring Disney toys. Now the multimedia company has decided that smoking will no longer be featured in its movies. This no tolerance policy comes on the heals of other movie companies considering smoking to be unacceptable on the big screen.

This move is seen as groundbreaking by many in the movie industry. While smoking has long been controversial in movies, never before has a company flat out declared that smoking is 100% not welcome. Disney is hoping that more movie companies will follow their lead.

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